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AM Concept: “We don’t craft spaces, we craft experiences”

(Asun Montoya, Interior Designer & Founder of AM Concept)

With over 20 years of experience, AM Concept has been transforming spaces and creating unique environments for each client. Before they start designing, they make sure they fully understand each client’s needs and desires and execute projects down to the last detail.

What does “Creating Experiences” mean?

It isn’t just about arranging furniture or picking paint colours. Emotional Design lies at the core of AM Concept. Each designed space seeks to evoke emotions, craft memories, and be the backdrop for countless meaningful moments.

The Process Behind Experience Creation

It all starts with listening and understanding the aspirations, desires, and needs of clients. This intel then transforms into tangible concepts through innovation and personalisation. The goal isn’t merely to satisfy, but to astonish.

Spaces that Tell Stories

More than just rooms, AM Concept aims to create environments that tell a story. Every nook narrates a tale, every detail has a purpose, and every design reflects the personalities of the inhabitants.


The Pillars of AM Concept

Three words define AM Concept: Quality, Integrity, and Passion. Each project testifies to these values, ensuring the crafting of genuine and enduring experiences.

Testimonials: Lives Transformed

AM Concept’s clients are not just clients; they’re part of a community that has seen their spaces evolve into areas filled with life, emotion, and significance.

The Legacy of AM Concept

“We don’t craft spaces, we craft experiences” isn’t just a slogan; it’s a philosophy. It represents AM Concept’s commitment to every project and establishes the brand as a benchmark in the world of interior design.

AM CONCEPT by Asun Montoya
Interior design, furnishing and decoration studio

  • Awarded Best of Houzz 2022
  • Integral project management
  • Specialists in kitchens and bathrooms
  • Service in the Alicante, Murcia, Albacete, Valencia area
  • Online shop for furniture, lighting and specially selected design pieces

C/ la Serrana, 6
03160 Almoradí (Alicante)
+34 690 607 597

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