Joselito presents a new concept of ham in its gastronomic bistro-shop


Joselito combines pleasure and knowledge into a stylish bistro with a concept which focuses completely on the world of the Iberian and seasonal products: Joselito’s Velázquez. An innovative and experiential gastronomic bet which allows you to enjoy Joselito’s products in multiple ways in a privileged location of Madrid.

A manor house, decorated in a contemporary vintage style where all the gourmet possibilities offered by Joselito are developed in the highest quality: a delicatessen store linked to haute cuisine, two separate dining rooms, private events, take away and catering service.

The added value of this gastronomic boutique is its cellar, located in the lower floor. A former coal oven of exposed brick, transformed into a private room, protagonized by a designer table, and accompanied by a glass showcase which keeps the best vintages of Joselito’s hams and the baggage of 150 years. The ideal space for the most exclusive events, tasting courses, Joselito’s ham cut courses… In short, a tune-up of ham warehouse converted into a private space.

A unique classroom to live unforgettable moments with flavors, textures and scents offered by Joselito in each one of its pieces, which are handcrafted in a process controlled by the house from the beginning until the end. Joselito experts will guide the guest through a range of sensations in its vertical tasting. An unforgettable journey to discover the values of a product that makes a difference thanks to its exceptional quality (100% natural, no additives, no preservatives, gluten-free and lactose-free, low-calorie and healthy) declared the best ham in the world.

Joselito’s Velázquez, a design-bistro committed to the highest quality of Joselito’s Iberian ham and seasonal products. During the year, the bistro will keep a range of great culinary level, taking the best foods of each season into the world of the Iberian ham. It will be, at the same time, the result of daily work with the recipes of Joselito Lab by Ferran Adrià***, Massimiliano Alajmo*** and Jonnie Boer ***. (


Joselito’s Velázquez is a twist, a new concept of ham, cold meats and meat from the brand, a result of Joselito’s vision, always committed to happiness and health.

Visit us at Joselito​’s​,​ ​​street ​Velázquez​​, 30, ​where you’ll ​be able to ​​enjoy a free tasting of Coppa Joselito, an exclusive​ and 100% natural​ product.

* Promotion valid presenting the code IMPULS.

Joselito´s Velázquez
C/ Velázquez, 30, Madrid
From Monday to Saturday 10:00 – 23:00, without interruption. Closed on Sunday
+(34)917 274 762