Quadratisch, Praktisch, Gut


Slogans are powerful things. More so than one might think. They bombard the imagination with all their might with what they say and with what they leave unsaid.

“Quadratisch, Praktisch, Gut” is the slogan of Ritter Sport’s chocolate bars. Needless to say, they are German, because everybody knows that Germans are squareheads… And they do things properly: cars, chocolate…

Having said that, we should point out that the gland that produces these types of beings is not unique to Germany. This is a gland that ignores geography. That’s why there are squareheads all over the planet. Sic transit gloria mundi[1]

Marbella, 4th May 2014

 [1] For more information about the controversy over this gland, which some say is German, while others insist it has no patria, that it’s global, see “The day the land rose up”.

José Félix Valdivieso. Director of Communications. IE Business School

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