“Juste un clou” by Cartier
Coiled up close to the face for maximum impact, the “Juste un clou” gold torque flaunts its rebel credentials with a powerful statement of allegiance to the tribe. The “Juste un clou”...
Creativity in luxury: chain or value system?
Fashion and luxury. So near and so far. The first group bases their creativity on knowing what the consumer wants, the second group bases their creativity on proposing something that...
Pokémon Go: simply a game, or a simple game?
Pokémon Go’s success is in large part due to connecting with the generation that played the card game when they were kids. At the same time, the media has picked up on the story during the...
Yorda´s
Yorda´s has managed to preserve its main secret along more than 40 years of history: a family business spirit. A company which manufactures illusions and dreams, all of them absolutely...
Luxury and the importance of emotional (and digital) connections
The luxury industry has to create memorable experiences for its clients, connect with them on an emotional level, and start focusing on the smartphone channel, which will be a key market in...
The bank of Alibaba
Internet leaders, be they social networks, e-businesses or simple apps, are moving increasingly into areas that were previously the preserve of traditional banking services. MyBank, the...
Corporations are at last turning to hackers
Hackers now serve as researchers into our products, capable of discovering and correcting faults, bringing a clear competitive advantage. GM has just closed a deal with HackerOne, the...
