Business culture

AM Concept, winner of the Luxury Lifestyle Award in “Luxury Interior Design”

2024-03-27 754 Views

Interview with Asun Montoya, Founder of AM Concept

AM Concept by Asun Montoya is an interior design and decoration studio located in Almoradi (Alicante) widely recognized in the world of interior design. Their outstanding performance in the sector has earned them prestigious awards, including the recent Luxury Lifestyle Award in the category “Best Luxury Residential Interior Design”, in recognition of their exceptional work on the project “Square House”.

What does it mean for AM Concept to receive the prestigious Luxury Lifestyle Award?

The award is recognition of our commitment to excellence in interior design. It reinforces our determination to continue creating spaces that exude serenity, lightness and harmony, and fills us with pride for our work on projects such as “Square House” located in Alicante’s Vega Baja.

What was the process AM Concept followed to realize the award-winning project?

From the outset, we were involved in the search for an architectural team that would align with our design approach. We then worked on the layout, structural forms, choice of materials, lighting, furniture and textiles to ensure we met the functional needs and aesthetic preferences of the client.

What aspects of Square House’s interior design stand out and have earned it recognition as “Best Luxury Residential Interior Design”?

Square House is undoubtedly a residential masterpiece. We wanted its design to achieve a perfect fusion between urban comfort and the beauty of the sweeping views of the Alicante countryside. On its façade we created a contrast between white volumes, opulent marble and the wooden entrance.

One of the most striking features of this property is the curved staircase in the main entrance hall, adorned with Tonelli lamps, which creates a visually cascading effect. In the interior design we have opted for integrated lighting, flush doors and details such as integrated skirting boards, which contribute to creating an atmosphere of serenity and lightness in every corner.

In order to further enhance the overall harmony, contemporary and elegant furniture has been used to create a sophisticated and comfortable living space.

What is AM Concept’s design philosophy and how is it reflected in your projects?

At AM Concept, we pride ourselves on elevating interior design to levels of sophistication and excellence. Our philosophy is based on the meticulous selection of materials, furniture and textiles, as well as space planning, colour schemes and lighting design. We take care of everything, offering each client a turnkey service, whatever the size of the project. Our goal is to exceed expectations and help create the home or workspace of your dreams, because everyone deserves a truly special space!


C/ la Serrana, 6, 03160 Almoradí (Alicante)

+34 690 607 597, asunmontoya.com